Post about "Marketing"

Influencer Marketing: Deep Understanding and Its Basics

We know that in the Celebrity Industry, everything is a buzz, every move a celebrity makes is a huge gossip. Well, in Business and Marketing there’s also what we call “hot issue”, there are lots of effective methods spreading online and “Influencer Marketing” is the one who raised up and outstands among them.Today, we are living in a world full of marketing and business. When you think of doing an advertisement? What comes to your mind? Magazine headlines? TV Commercials? I’ll tell you the truth, they may not be as effective like before. Time changes, an effective advertising changes too. Now, Influencers simply speak up some magic sentences on their 1-3 minute video and then Voila! Sales do come true! These influencers with their extensive and large number of followers can make you outstand from that chaotic and old-fashioned advertising methods out there, on the other hand, it will also bring ultimately massive value to your brand.So what is Influencer Marketing? This article will answer almost all of your questions about influencer marketing.Before we dig deep to its understanding and insights. We first define the two words:

Influence is the ability to have an effect on the behavior, development, character, and decisions of someone or something, and even the effect itself.

Marketing is an activity of a business promoting or selling products and services.

So when the two words combine, Influencer Marketing is a type of marketing which utilize “influencers” who have the capacity to influence others to buy what are they promoting or selling.There are two forms of influencer marketing:

Social Media Marketing: Refers to the series of action of gaining traffic and attention through social media sites.

Content Marketing: Refers to a type of marketing which involves creating, publishing and sharing of online material such as videos, blogs and social media posts. It doesn’t absolutely promote a brand to generate interest in its products and services.
Both have different definitions, but they seemed to be connected.Influencer marketing might be a hot issue right now, but it is not new at all, in fact, influencer marketing has been alive since the time we discovered social media sites. Celebrities, Sports Enthusiasts, and Leaders were our first influencers in their particular fields and brands would partner with them to promote their products and services. Here are some good characteristics Influencer Marketing is armed of:Influencer Marketing is UniqueSocial media communication has already given everyone the opportunity to voice out their own perception. Anyone who has the ability to speak, and has the internet connection are welcome to share their content. Anyone who owns a smartphone could produce high-quality photography and share it with the world with their personal social media accounts. And who among them has the great and most intriguing engagement will rise and might become an influencer.Influencer Marketing is AuthenticYes, you read it right. Have you seen an advertisement online regarding the easiest way to lose those sloppy fats on your belly? Have you ever felt a single cell in your body that believes those advertisements? Or, have you seen an advertisement on TV regarding a soap which could immediately whiten your skin after just one wash? How possible is that? No offense but this is why and what makes Influencer Marketing authentic and more effective than those traditional advertising you see through online, TV commercials, etc.Influencer campaigns are more organic and genuine than those traditional advertisements you encounter, why? Firstly, Influencers are visible and had experienced or used the product or service that has been offered. They are seen as scrutinized role models and leaders. Investing your time, effort and money on fertilizing their audience and connecting with their following is much worthy as these influencers are more trusted and had become the most trusted sources for the consumers. Meaning, people listen and believes in them.Influencers help you with your Brand imageSocial media has the ability to drive traffic to your website. It can create a much stronger bond between you and your customers, boosts your SEO and could generate media coverage. Influencers are absolutely your “Superman” when you needed a hand to boost up your brand’s name and create a big buzz on various social media sites. They will help you target the right demographic, grow your social media network, shares ideas regarding on creating your content and boosts your SEO.Influencer Marketing is Cost EffectiveIf you are tired already from posting some flyers anywhere in your area but did not get any sales at the end of the day. Influencer Marketing is the best method for you. Although there is no fixed price when it comes to Influencer Marketing, either you offer them free item, pay them by performance-based, or others suggests a “flat rate” pricing. But I tell you, influencer marketing has the best ROI. A lot of research had already proved that it is bound to be more affordable and effective than the traditional advertising.

Buying and Selling Property in Mallorca or Ibiza

Selling Property in Mallorca and IbizaSensibly and ‘in line’ priced property IS being purchased. It is important that your property for sale in Mallorca or Ibiza is sensibly priced, if the asking price is too high then potential buyers will simply be ‘put off’. This sounds obvious, but some vendors over inflate their asking price so that when negotiations take place they will have ‘room for manoeuvre’. This results in them reducing their price to try and create a successful sale. This can backfire!For this reason, many displayed asking prices may not reflect the true ‘realized’ sales prices achieved on the islands.In the Balearic property market it is common practice to have multiple agency agreements so that you can increase the marketing possibilities of your property. The more exposure you have the more chance you will have of attracting a larger spread of potential buyers. As the internet is fast becoming the most important factor in any property search, the more websites your property is on; the greater the audience. This will obviously not apply to all sellers.As the property market in Mallorca and Ibiza is constantly shifting, it is important to ‘keep a grip’ on your asking price and be in constant contact with your sales representative to monitor price changes. As in recent years show us (with all the price reductions) your properties asking price set in 2008 would now look totally out of place in 2013!If you bought a property in Mallorca or Ibiza several years ago and are looking to sell but are looking to stay on the property ladder in the Balearic Islands, do not be disheartened by the lack of profit you make on your sale as the owners of the property you purchase will be feeling the same. If you are buying a similar property in a similar location then the property you buy will have had similar reductions over the years.Bricks and Mortar are still regarded as the safest investment!Buying Property in Mallorca and IbizaIt is widely regarded that it will remain a ‘buyers market’ throughout the latter half of 2013! This is particularly reflected by the lucrative cash buyer. If the seller is in a vunerable position and the buyer has the cash, a good deal should be there for the taking. This said, banks are now lending again which will also obviously assist other buyers.When searching for property in Mallorca or Ibiza and you find that perfect property but the asking price is slightly out of budget, it maybe still worth inquiring on the chosen website. There are a number of reasons for this; for example, due to the huge volume of property that many sales representatives have on their books, some of the prices maybe out of date. This is mainly due to the sellers having many different agents and they may not have passed on asking price reductions (or increases!) to all of them.It is very important to understand when searching for property for sale in Mallorca or property for sale in Ibiza that the ‘press’ or ‘media’ of mainland Spanish property must be ignored! The Balearic Islands are a totally separate entity with very strict planning regulations. The building of new property has been controlled to a far greater extent than that of mainland Spain. For example, in the North West region of Mallorca in places such as Soller, Deia or Valldemossa, it is extremely difficult to build extensions to existing builds (if not impossible). In these areas, there is a very limited supply of new building plots available. These strict planning regulations (although make it expensive for first time buyers) will only increase your chance of making a far greater return for your investment once you own your property.As in any country, Location is key. If you are looking to buy a property in Mallorca or Ibiza for a short period, it is very important to buy in an area that you think will also be easy to sell on in the years to come. Do not buy in a location that ONLY you love unless you are looking to keep the property for life!The prices of property in Mallorca and Ibiza in 2013 are at historically low levels but will not be sustained forever. As the global economy picks up over time, it is certain that the increase in property prices on the islands of Mallorca and Ibiza (regarded as extremely safe property investment havens) will return!